FAST in MENA, Part 1
4 October 2023
- What are FAST channels? Provide a brief overview of their emergence and growth in the MENA region
- Current trends and the market landscape for FAST channels in MENA
- How is content curated and delivered on FAST channels? Discuss the types of content that perform well and how regional preferences play a role
- Monetization strategies used by FAST channels, such as advertising, partnerships, and subscription-based models
Yann is the Founder of THE STREAMING LAB, a streaming media consultancy focused on premium content distribution, market intelligence, content marketing, business representation and OTT/CTV Advertising.
He is also the writer of a newsletter about streaming in MENA gathering 1,800+ streaming professionals: thestreaminglab.com
Previously, he was the Head of Sales Middle East & Africa at Grey Juice Lab, a premium OTT content aggregator specialised in Hollywood studios distribution. He has helped build content strategies for brands like StarzPlay, Mobily, Telkom, Celcom, Cablevision, Telekom Slovenia, Globe Telecom, etc.
Yann was the Co-Founder of ChatFood, a powerful mobile ordering and marketing solution for leading hospitality brands that got acquired by a European unicorn.
He started is career helping the French Telecom company Orange acquire one of the internet’s most popular streaming service, Dailymotion.
Jordan has been immersed in the entertainment industry since the age of 5, and his passion for this space extends beyond performing. After graduating from Cal State University Northridge, he joined Toon Goggles in its early days, where he gained valuable experience in the OTT space. Jordan’s contributions helped expand the platform’s monetization efforts, paving the way for its growth.
Today, at OTTera, Jordan’s focus is on driving the growth of clients through larger-scale business development initiatives that span general strategy, distribution, monetization & more.
Nadine Samra, Chief Business Officer for Weyyak. Has 20 years of experience in digital business and technologies. Awarded “Female broadcast executive of the year” by BroadcastPro in 2020. She has launched two OTT Arabic platforms, currently runs “Weyyak.com” and have managed “Shahid.net” earlier in her career. Previously the head of digital operations of MBC Group. Known speaker in MENA region and digital media subject matter expert.