Best of Ramadan 2023
21 June 2023
This Content Market Webinar by DICM streamed live with leading industry professionals who discussed all things content related to Ramadan 2023 including viewership insights, top performers and the trends.
Watch the webinar here
Badih Fattouh has been working in the TV broadcast industry in MENA region since the 90s when he participated in launching New TV & Future TV in Lebanon. In 1999 he joined MBC group where he worked for 13 years becoming the group’s director of content overlooking Arabic content acquisition and commissioning in addition to international format acquisition. In 2012 he briefly headed CBC in Egypt as the network’s CEO before establishing Creative Venture out of Dubai as a boutique production and distribution company. During his network’s career he participated in bringing to the screen numerous successful shows (Bob El Hara, King Farouk, Al Barnameg, The Voice) to name a few.
Creative Venture produced and co-produced several shows such as: Sak El Bamboo, Khalsana Be Shayaka, AI: The Future is Now Beauty Match among others.
Houda Koussa is the founder and managing director of Archers, a brand and research consultancy agency. She has a proven track record in developing insight based actionable business, media, marketing and advertising solutions.
Houda manages research projects & guides communication and Programming planners to develop effective strategies based on actionable insights. Her guidance to develop business, marketing and communication strategies is done via insight-based workshops
Zeina El-Tal is an executive media professional and currently manages strategic partnerships, business development, distribution, acquisition, marketing, and corporate communications at Roya Media Group. Throughout her 11 years tenure with RMG, she developed her career from the local market to regional (GCC and Levant) and international markets.
Zeina holds a bachelor’s degree in business administration, majoring in Marketing from the Arab Academy for Science and Technology and Maritime Transport (AASTMT), Cairo, Egypt.
Rani Sukkari is a seasoned marketing executive with over 17 years of experience. Currently holding the role of Director of Marketing at the esteemed Middle East Broadcasting Center (MBC) in Dubai, he has previously served as the Head of Marketing for MBC 4 and Pro Sports. Throughout his career, Rani has had the privilege of contributing to exceptional achievements, including driving revenues exceeding $500 million and reaching an extensive audience of over 40 million. He possesses a strong aptitude for strategic digital planning, content creation, and leveraging research to gain valuable audience insights. Rani’s expertise in developing impactful go-to-market strategies and effectively positioning program offerings has played a significant role in MBC’s success as a leading media organization.
With a Bachelor of Arts degree from the American University of Beirut, Rani combines his educational background with extensive industry experience to navigate the competitive media landscape. He remains dedicated to continuous improvement and an innovative mindset, striving to deliver exceptional results for MBC and make meaningful contributions to the marketing field.
Mohsen Khairaldin Garcia is the Co-founder and Managing Director of 1001, one of MENA’s newest and fastest growing OTT platforms with a focus on hyper-localised Iraqi content, backed by Al Sharqiya – Iraq’s largest independent television groups. Prior to launching 1001 in March 2023 and growing it to 1.5 million unique users in less than 8 weeks, Mohsen was a strategic advisor to Al Sharqiya’s chairman and has over 11 years of experience as an investor and advisor in energy, infrastructure, media, and technology ventures.